The national trend of merchants passing on their credit card fees continues to accelerate, aided last week by a federal court striking down Texas’s “no-surcharge” law as unconstitutional.
The Texas ruling follows the defeat of no-surcharge laws in Florida and California, but it is a unique milestone: Texas is the first state in which a surcharge ban that was previously upheld has now been struck down under last year’s Supreme Court precedent in Expressions Hair Design.
Now businesses in all states can benefit from including the merchant service fees on transactions. What can you do with an additional four or five percent on your bottom line?
NM-POS can set up all of our products to collect electronic funding fees automatically. Unfortunately First Data Corp.’s Clover Unit removed this ability from their App putting their merchants in the hole regarding this ruling.
A recent analysis by industry experts confirms, “When cardholders bear the cost of their own rewards, they are motivated to choose a lower-cost option.”
VIVA la Merchants and Free Speech!