December 17, 2018
The Advantages of having a Loyalty Program
You may see bigger companies pushing loyalty programs more and more recently and they’re doing it for a good reasons. Earning loyalty rewards may be a good reason for customer’s to return but you can benefit more than you think.
Who are your customers?
Knowing who your customers are and where they’re coming can save time and money while allowing you to focus on specific times or events to bring in better business.
Your customers age may play an important role into what time and what items are going to be the most ordered. While the younger age group may spend more money late night on Craft Beer, the older crowd may spend their time on liquor and earlier in the day. By knowing this information, you can evolve your specials and menu around these two statistics. This information can also be used to attract the clientele you’d want by putting items on special that they order the most.
Where are your customers coming from?
Zip codes are commonly requested while signing up customers for their loyalty account. This is for the merchant to track where most of their customers are located. If a good portion of customers are coming from a specific part of town, a new location in that area may be worth looking into.
What’s most popular?
Tracking the most sold item is part of any competent Point of Sale system but learning who and when may bring a new dynamic to planning events, specials, and menu effect times.
Making Customers return.
Knowing your clientele’s tastes, location, and preferences may lead to you molding your business’ operations to cater to new potential customers and returning loyal ones.
New Mexico POS interfaces our POS to any pre-existing loyalty program or can help engineer a new loyalty program!